Copycat Ad forces DOT to revert to “It’s More Fun in the Philippines”
A purportedly copycat ad made by one of the biggest ad agencies in the Philippines just got sacked by its clients. McCann Worldgroup Philippines got it from the country’s Department of Tourism, as somebody blew the whistle on a newly uploaded tourism ad that was similar to a South African one. Government quickly pulled the plug on the P650 million contract and is trying to smooth the feathers of the entire industry by reverting to the old, popular slogan [...]
